We’ve all been there. Ready to leave the bar/club/party, but feeling like we need a reason, any reason, to tell our friends or coworkers in order to avoid being shamed or judged. But we shouldn’t have to feel that way if we want to leave or stop drinking. It’s time to stop needing excuses. Life’s better with moderation.
Role
Art Direction, Design, Writing
Awards
Ad Rodeo Anvil | Video
Pregnant women hear it all when it comes to drinking while pregnant. So we invented a movement to encourage and champion those who choose to stay dry. We gave them videos to send to naysayers and shirts to wear with pride, a community to join and monthly reminders to keep them motivated. The movement has had thousands of sign-ups, been covered by all major media outlets, become part of the vernacular and has run out of t-shirts.
Role
Art Direction, Video Production, Editing, Design
Awards
Ad Rodeo Anvil | Best Integrated Campaign
Who better to tell you about the benefits of a Dry9 than the babies who have done one.
Sometimes idea inspiration comes from personal experience. Having had my share of photo radar tickets the idea for the EPF runner poster and direct mail seemed like a natural fit
Role
Art Direction, Photography, Design
Awards
Ace Award | Best of Show
Ace Award | Art Direction
Ace Award | Poster Single
Everyone seems to think they know what diet is good for you, especially online. It’s time to rethink where you are getting your advice from. A registered dietitian and registered nutritionist are the only truly specialized and educated professionals who should be giving you diet advice.
Role
Art Direction, Design, Video Editing
1 in 4 Albertans have issues with reading. Let’s give the average Albertan a taste of what it might feel like to be one of these people. Reading issues will make day to day life complicated but if we help the people with issues, this will go a long way to being solved.
Role
Art Direction, Design
Awards
Ace Award | Not for Profit Print Series
Ace Award | Not for Profit Out of Home
An enjoyable undertaking for a good cause. For years Red had donated socks during the holidays for people in need. We created a fun, smart call back to a christmas classic, except focused around socks.
Role
Art Direction, Photography, Editing
Awards
Ace Award | Self Promo
The new Edmonton Realtor website is so good you can easily imagine yourself in the neighbourhood and home of your dreams.
Role
Art Direction
